【Japanese Chocolate Brands】 Tokyo Bean to Bar Chocolate shop 「Minimal - Bean to Bar Chocolate -」

2023.04.13 #English

Minimal is a bean to bar chocolate specialty store that was born in Tokyo in 2014.

Minimal Tomigaya(Shibuya) Main Store is a flagship store that offers a wide selection of chocolate varieties from different cocoa-producing countries. Located on Yamate street, close to Yoyogi Park, the store has a bright and sunny corner with a thick wooden counter lying comfortably in a white-themed interior.

The store, which is the birthplace of Minimal, is an attraction for those who want to experience the charm of cocoa along with chocolate. It features a world map of cocoa-producing regions and recipe cards for over 50 flavors that have been available since its inception.

The store's counter showcases a line-up of chocolate bars that have gained international acclaim for being made with only cocoa and sugar. The Minimal chocolate line-up includes varieties made from different cocoa origins and flavors, allowing customers to compare and appreciate the differences in taste.

Chocolate made from cocoa and sugar.

Minimal's chocolate is made with the minimum amount of ingredients, primarily cocoa and sugar, to bring out the flavor of the cocoa. The unique flavor of the chocolate has been recognized by international competitions in Europe, winning over 60 awards, including the highest gold award in various categories. These chocolates are not customized for competitions but are available for purchase as standard products.

To allow customers to experience the different flavors of cocoa, the store offers free tasting samples.

The knowledgeable staff, who are passionate about cocoa and chocolate, explain the different varieties available, guiding customers to discover new and exciting flavors.

Recommended eat-in chocolates and sweets

For those new to Minimal or to bean-to-bar chocolate, the "Minimal Experience Set" is highly recommended. Launched in May 2022, the set includes six different types of chocolate, two pairing drinks, "Cacao Pulp Juice" made from the rare cocoa pulp, and "Cacao Nibs," all of which provide a unique and new culinary experience surrounding chocolate.

The set offers customers the opportunity to taste the individual flavor of each chocolate and see how it changes when paired with a drink. Customers can also enjoy the unique flavor of 100% Cacao Pulp Juice, which is rare and not typically found in stores, and roasted and ground Cacao Nibs.

Additionally, customers can order custom-made chocolate sweets from the store, prepared on-site to make the experience more intimate and enjoyable.

Our homemade hot chocolate is made to reproduce the ancient taste of hot chocolate as much as possible, so that you can enjoy the original flavor of cacao.

There are many menu items that can be enjoyed only at Tomigaya, such as chocolate soda and cacao pulp juice, . The volume of the menu is too large to be enjoyed in just one visit.

Minimal Tomigaya (Shibuya) Main Store provides a unique and unforgettable experience in chocolate tasting, making it a must-visit destination for anyone who loves chocolate.

ADDRESS:2-1-9 Tomigaya, Shibuya-ku, Tokyo
Yoyogi-Hachiman Station (Odakyu line), south exit
Yoyogi-Kouen Station (Tokyo Metro Chiyoda line), 1st exit
Opening hours:11.30am-7pm 


English article in which Minimal is featured.

【FINANCIAL TIMES】Five of the best bean-to-bar chocolate makers in Tokyo

【Tokyo Weekender】Japanese Chocolate, the Minimal Way


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